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Data protection

Your data, your decision.

We ("we", "us", "our") take the protection of the data of the users ("users" or "you") of our website and/or mobile app (the "website" or the "mobile app") very seriously and are committed to protecting the information that users provide us in connection with the use of our website and/or mobile app (collectively: "digital assets"). Furthermore, we are committed to protecting and using your data in accordance with applicable law.

This Privacy Policy explains our practices regarding the collection, use, and disclosure of your data when you access our digital assets (the "services") through your devices.

Please read the Privacy Policy carefully and ensure that you fully understand our practices regarding your data before using our services. If you have read and fully understood this policy and do not agree with our practices, you must discontinue using our digital assets and services. By using our services, you acknowledge the terms of this Privacy Policy. Continued use of the services constitutes your consent to this Privacy Policy and any changes to it.

What data do we collect?
Below is an overview of the data we may collect:

Unidentified and non-identifiable information that you provide during the registration process or that is collected through the use of our services ("non-personal data"). Non-personal data does not allow us to trace the source of the data. Non-personal data we collect mainly consists of technical and aggregated usage information.
Individually identifiable information, i.e., data that can identify you or that can be used to identify you with reasonable effort ("personal data"). Personal data we collect through our services may include, but is not limited to, names, email addresses, addresses, phone numbers, IP addresses, and more. If we combine personal data with non-personal data, we treat the combined data as personal data as long as it is combined.

How do we collect data?
Below are the main methods we use to collect data:

We collect data during the use of our services. When you visit our digital assets and use services, we may collect, record, and store usage, session, and related information.
We collect data that you provide to us directly, such as when you contact us via a communication channel (e.g., an email with a comment or feedback).
We may collect data from third-party sources as described below.
We collect data that you provide when you sign in to our services through a third-party provider like Facebook or Google.

Why do we collect this data?
Category: Always
We may use your data for the following purposes:

  • To provide and operate our services;

  • To develop, customize, and improve our services;

  • To respond to your feedback, requests, and inquiries and to offer assistance;

  • To analyze demand and usage patterns;

  • For other internal, statistical, and research purposes;

  • To enhance our data security and fraud prevention capabilities;

  • To investigate violations and enforce our terms and policies, as well as to comply with applicable laws, regulations, or governmental requests;

  • To send you updates, news, promotional materials, and other information related to our services. For promotional emails, you can opt-out at any time by clicking the unsubscribe link in these emails.

To whom do we disclose this data?
We may share your data with our service providers to operate our services (e.g., storing data via third-party hosting services, providing technical support, newsletter plugins, etc.).

We may also disclose your data under the following circumstances: (i) to investigate, detect, prevent, or take action against illegal activities or other wrongdoing; (ii) to establish or exercise our right of defense; (iii) to protect our rights, property, or personal safety, and that of our users or the public; (iv) in the event of a change of control in our company or one of our affiliates (e.g., through a merger, acquisition, or purchase of all or substantially all of our assets); (v) to collect, hold, and/or manage your data via authorized third-party providers (e.g., cloud service providers) as appropriate for business purposes; (vi) to work with third-party providers to enhance your user experience. For clarity, we may transfer, share, or otherwise use non-personal data at our sole discretion.

 

Where do we store the data?

Non-personal data
Please note that our company, as well as our trusted partners and service providers, are located worldwide. To fulfill the purposes described in this Privacy Policy, we store and process all non-personal data we collect in various jurisdictions.

Category: User-collected personal data

Personal data
Personal data may be maintained, processed, and stored in the United States, Ireland, South Korea, Taiwan, Israel, and other jurisdictions as necessary for the proper provision of our services and/or as required by law (as further explained below).

How long do we retain the data?
Category: Always
Please note that we will retain the data we collect as long as necessary to provide our services, comply with our legal and contractual obligations to you, resolve disputes, and enforce our agreements.

We may rectify, replenish, or remove incomplete or inaccurate data at our sole discretion at any time.

How do we protect the data?
Our hosting service provides us with the online platform that enables us to offer you our services. Your data may be stored through the storage, databases, and general applications of our hosting provider. It stores your data on secure servers behind a firewall and offers secure HTTPS access to most areas of its services.

 

Consent to Contact for Marketing and Advertising Purposes

By submitting your contact details through lead forms, for example on social media platforms such as Instagram, Facebook, or TikTok, you explicitly agree that we may use the information you provide to contact you via email or telephone for marketing and advertising purposes. This includes information about our products, services, offers, or events. You can revoke your consent to the use of your contact details for these purposes at any time with future effect by notifying us via email.

Updates or changes to the Privacy Policy
We may revise this Privacy Policy from time to time at our sole discretion, and the most current version will always be posted on the website (see "Effective Date"). We encourage you to review this Privacy Policy regularly for any changes. If we make significant changes, we will post a notice on our website. Your continued use of the services after any changes to the Privacy Policy have been posted constitutes your acknowledgment and acceptance of such changes and your agreement to be bound by the terms of the revised Privacy Policy.

 

Contact
If you have general questions about the services or the data we collect about you and how we use it, you can contact us at:

Name: Frey Luxury Cars GmbH
Address: Faradaygasse 1 | 1030 Vienna
Email: office@astonmartin-wien.at | office@vienna.mclaren.com

As of 01 | 2025

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